We help businesses find commercial opportunities, develop stronger partnerships and move important projects forward.
Our advice draws on executive leadership, business ownership and delivery across endurance sport, training technology and high-profile charity projects. We understand what it takes to deliver once an agreement is signed.
Talk to us about your business ↗Our experience spans sport, technology, charity and national media. These brands, organisations and programmes feature in the Precision Coaching media archive, through founder Will Usher’s work, contributions and appearances.
The organisations and programmes shown reflect Will’s experience through his executive and coaching roles, including media contributions and appearances. They are not presented as clients of Precision Consulting.
You may have a promising partnership that needs shaping, a product that needs a clearer route to market, or a project involving several organisations with different priorities.
We help you work through the commercial decisions, bring the right people together and establish a practical way forward. Our strongest experience lies in sport, fitness, technology and charitable initiatives.
A strong partnership needs a reason for both organisations to commit, terms that make commercial sense and a workable plan for delivery. We help identify suitable partners, shape the proposition, support negotiations and plan how the relationship will create value.
We bring practical perspective to commercial opportunities, positioning and product direction. Our approach draws on direct experience advising senior executives, alongside the everyday responsibility of running a business and serving customers.
When brands, agencies, charities and delivery teams are working towards the same goal, clear responsibilities and timely decisions matter. We help align priorities, resolve dependencies and maintain progress.
We connect commercial messaging with practical customer journeys, using AI-assisted development and automation where they serve a clear purpose. This includes enquiry capture, onboarding, digital resources and follow-up, with attention to testing and the customer experience.
Precision Consulting is led by Will Usher, a business founder, strategic partnerships executive and former British Army Captain.
As Vice President, Strategic Relationships at Predictive Fitness, Will works directly with the CEO and CMO on commercial relationships, negotiations and market opportunities. His experience includes advising on major commercial agreements and originating partnerships that create value for the organisations involved.
Alongside his executive work, Will has built and run Precision Coaching since 2008. That means direct responsibility for attracting customers, setting prices, developing partnerships and delivering a service people continue to value.
His earlier career includes banking, charity directorship and military leadership—experience that informs a disciplined approach to planning, communication and responsibility.
Will coordinated organisations involved in Billy Monger’s Comic Relief IRONMAN project, including BBC, Comic Relief, IRONMAN, TriDot, agencies and sponsors.
Alongside Mark Buckingham and the wider team, he coached Billy towards his 2024 Kona performance, helping him improve the IRONMAN World Championship record for a double amputee by more than two hours.
The project brought together specialist expertise, public scrutiny and demanding delivery requirements.
Will delivered Jamie’s physical and mental preparation for the March 2025 Ultra Marathon Man challenge and provided on-the-ground coaching throughout the five-day, 150-mile event.
This work required preparation, judgement and responsive support as the challenge unfolded.
These examples reflect Will’s experience through his executive and coaching roles.
We start by understanding what you want to achieve, what is holding progress back and where our experience can add value.
Together, we agree a clear scope, practical priorities and what successful delivery should look like.
Expect thoughtful challenge, clear communication and recommendations connected to your resources, customers and commercial objectives.
If you are developing a partnership, exploring a commercial opportunity or bringing a complex project together, we would welcome a conversation. Tell us where you are now and what you want to move forward.
Start a conversation ↗info@precision-consulting.uk